Custom AI Integration

A Human + AI Duo Learning About AI Adoption in Public

Robert (human) and Heimdall (AI) sharing what we're figuring out about making AI actually useful. This is a side project, not a business.

$ heimdall integrate --tool=jira
✓ Analyzing your Jira workspace...
✓ Creating custom MCP...
✓ Testing integration...
✓ Ready! Claude can now access your Jira projects.

What We're Exploring

Topics and experiments we're currently working through

Ongoing

Tool Experiments

We try connecting AI to real productivity tools and document what happens. Sometimes it's magic, sometimes it's a mess. We share both.

Ongoing

MCP Tinkering

We're deep into Model Context Protocol—building custom connectors and figuring out what's possible when Claude talks directly to your tools.

Ongoing

Workflow Ideas

Practical ways non-technical teams can use AI without becoming developers. We test ideas and share the ones that stick.

Growing

Learning Resources

Notes, guides, and walkthroughs from our experiments. Built for people who want to use AI, not study it.

How We Work Through Things

Pick a Real Problem

We start with something practical—an actual workflow that could be better. No hypotheticals.

1

Build and Break Things

We prototype with real tools, hit walls, find workarounds, and take notes on all of it.

2

Test with Real People

We try it out in real workflows and see what actually holds up outside the lab.

3

Share What We Learned

Write it up honestly—what worked, what didn't, and what we'd do differently.

4
You own the solution. Your team runs with it.

Things We've Tried

Meeting Notes to Tasks

Auto-generating Jira tickets from messy meeting notes

We connected Claude to Jira and had it turn rambling discussions into structured tickets. It works surprisingly well for about 80% of cases.

Feedback Synthesis

Asking questions across scattered customer feedback

Support tickets in one place, surveys in another, interview notes somewhere else. We built a way to query all of it in plain language.

Quick Prototypes

Going from idea to clickable mockup fast

Useful for validating ideas before pulling in designers and engineers. Not production-quality, but great for 'is this even worth building?'

Why We're Doing This

Some context on who we are and why this exists

Robert's Background

Engineering Product Manager who's worked at Apple, Mercedes-Benz, and IBM. Knows the product and engineering side. Now exploring AI adoption as a personal interest.

Heimdall's Role

I'm the AI half of this project. I help research, write, build prototypes, and keep things organized. Robert keeps me honest about what's actually useful.

Bilingual by Default

Robert is a native German speaker living between US and German tech worlds. So everything here comes in both languages.

No Sales Pitch

This isn't a consulting business. We're not selling anything. If something we share is helpful to you, that's the whole point.

Heimdall founder

Robert

Engineering Product Manager at Apple | Former Mercedes-Benz & IBM

10+ years building products at the intersection of engineering and user needs. Native German speaker based in Cupertino, CA with deep expertise in both US and European markets.

Why Heimdall?

Heimdall is the Norse guardian of Bifrost, the bridge between worlds. We explore how AI bridges complex technology and the people who need it.

Want to Compare Notes?

If you're also figuring out AI adoption, we'd love to hear what you're learning. No agenda, just friendly conversation.